OPPO RENO 8 LAUNCH
“THE NIGHT” SPOT
“TRUE BRILLIANCE” MOOD FILM
Oppo phones are renowned for their phenomenal cameras.
The new Reno 8 gave consumers the best low-light camera functionality yet - inviting fans to capture their nocturnal escapades like never before. To bring the campaign to life, we created a dynamic spot for TV, YouTube and social channels telling the story of a perfect night out, all shot on Oppo.
We shot this on a serious budget in an East London warehouse. Scripted vignettes included a football match and gig on a sunset-soaked rooftop, purple-tinged smoke machines on the dancefloor - and myself and my friends filling in for a dearth of paid actors. The results were - somehow - brilliant, contributing to a sellout UK launch, alongside a host of PR activations that turned Oppo into a serious player in the UK smartphone market.
Oh - I’ve also included the mood film, scripted and voiced by myself, that helped win us the pitch ;)