CISCO IMAGINES

Cisco - the US technology behemoth - is a major player in 5G implementation across the globe. As such, they’ve been busy testing use cases across sectors like transport, agriculture, conservation, entertainment - even policing. And they wanted to shout about it.

So I scripted a series of animated explainer videos and an overall branding wrapper for the campaign we called “Cisco Imagines”: that daring SPARK of innovation (hence the spark-related branding) that helps us imagine a faster, safer, more productive and more sustainable future, with specialised 5G technologies.

For your viewing pleasure, we have SenseDistress - a suite of sensors, cheap to implement, that monitors the vital signs of detainees in cells for Police Scotland.

Then, it’s 5G RailNext: immersive, 5G-enabled advertising experiences being tested in the Glasgow and Seoul metro systems.

And finally - Me & Moo (I love this one.) It’s an app that allows users to adopt or “match’ with a cow, and get real-time updates on what she’s up to, and how she’s feeling.