NatWest is a long-standing client, for whom we’ve created reams of social content. This latest campaign was geared towards a sustainability tool offered to SMEs as a way to kick-start their goals.

The challenge here was creating a fun, social-friendly set of ads that could hook audiences on all platforms while showcasing the tool’s speed and ease of use. So we devised the structure of a challenge, set by a charismatic presenter: can NatWest get you started on sustainability quicker than you can perform the most basic tasks in your business?

We visited 3 small businesses across the UK, each with their own story to tell, and captured the challenge - make a dutty jerk burger, a permanent bracelet, or a pack of spicy kimchi - alongside authentic, human interactions that gave the campaign warmth that isn’t a given in the banking sector.

This was a slam dunk results-wise, driving an X% increase in sign-ups.