SQUARE x MASTERCARD

Welcome to the Falkland Islands, where penguins outnumber people 100 to 1. Here, only the hardiest of businesses survive.

But thanks to Square & Mastercard, card payments are now accepted across the islands - breathing new life into local enterprise. The “Connecting the Falklands” campaign was made to tell this story - and introduce the world to the beauty and resilience of these remote isles.

We shot two hero films on location in the Falklands, tackling bad weather, alien landscapes and penguin hordes, created a campaign website, opened a photography expo in Central London, and held a launch event in which Square CEO Jack Dorsey got up at 4am to interview a bunch of sheep farmers.

The campaign grabbed media attention and ended up winnning multiple industry awards. Have a peek at the site here:

https://squareup.com/gb/en/connecting-communities/falkland-islands